Birthdays and beginnings have a nice ring to it. As a 20 something, a lot is going in my mind right now, from soul-crushing ambition to a certain pride from overcoming my past. It’s as if the stars have aligned for me to live this exact year, this exact moment, with the exact people I was supposed to meet and the exact person I was supposed to be at 25.

Naturally, every instinct of mine is convincing me that age is just a number and that nothing is greater than a feeling of being young, doing reckless things that can be mere mistakes or makings of a new person. I can’t shake that feeling of being old’er’, and not really knowing what I want? What defines happiness to me? Where do I see myself in 5 years? So many BIG questions, and answers that seem farther than ever before.

But like they say, every cloud has a silver lining, a redeeming quality that makes it all bearable at once. And I think I’ve found mine, in the people I hold close, ones I share my birthdays with or nights speaking about love and life. On the bad days, they keep me grounded, stable and a shred of myself. Every year I age with them around, I feel like I’m closer to the person I was meant to be.

I’m not gonna lie here, life as a 20 something is crazy, so many emotions, so many heartbreaks; some real, some plutonic; but it’s all right there. Everything is as intense as ever, there are moments of utter despair and loneliness, followed by joy and elated happiness; there are moments of deep love and moments where you hate everything, everyone. We react so quickly now, with a loud tweet or with a WhatsApp screenshot to our best friends, and we forget to feel. Millennials are really good at that; we share our pain but refuse to confront it.

After that really bitter revelation, I’ve got to mention all the good things, even if they do eventually in fact come to an end. Being here, in this exact moment, I feel two things – Confused & Grateful. Confused because I have no freaking idea how I got here and where the hell am I headed. I have no idea why I’ve missed opportunities or why I’ve always been an outcast. On the other hand, the eternal gratefulness comes from all the memories missed and memories live, it’s from every hardship I cried through and laughed after, it is for every person who left, leaving the door open for someone new to walk into it.

It’s a good feeling. It’s a good place to be. It’s a good way to live.


You know what is one of the scariest thoughts in life? That everything will stay the same forever.

And I’ve been troubled by these thoughts of steadiness that no longer feel like comfort, but like a poor ceiling you’ve been staring for years. So in an attempt to switch my ways and get on with new beginnings, I changed a few things around, stripped my ample arabia identity and let it all go!

I’d like to welcome you all to HelloHeenaMak.com.

I hope you welcome this change as much as I am and I hope you follow my journey there 🙂

Thank You for all your amazing support!


Affordable brands that really pack a punch are everyone’s favourite! They’re an absolute staple that you don’t feel guilty about re-purchasing or splurging in every other color that is out there. I’ve just been having a love-affair with my Kiko finds. It’s a fairly new brand in the UAE and only available at MCC and DCC, but well worth the trip. I have done a whole YouTube video that you can check out below with my first impressions; but if you want to see my check-ins wearing all the products for 8 hours and more with my final thoughts, you have to do a double whammy; read up and watch next.



I’ve celebrated Diwali in Dubai for over 10 years, and I’ve met very few people who understand the significance of Deepavali (Or Diwali, or popularly known as The Festival of Lights).  Continue reading DIWALI MAKEUP TUTORIAL


Some writers paint a pretty picture when they write, I’m not one of them. But painting a real one, yea, that sure sounds like me. The sun is setting and I assure you from the hustle and bustle of where I live, there’s no place to catch that action; so I’m sitting on the dinner table, sipping some camomile tea whilst watching the light get dimmer and dimmer. I guess it’s time to not just sip the tea but spill it.  Continue reading LIFE UPDATE


Accio Makeup!

When I think of translating the spirit of Gryffindor into a makeup look, I think of burgundy’s, gold’s and warm hues of orange. So it’s no surprise that I’ve used up some of the most iconic shades associated with this esteemed Harry Potter house to create my rendition in form of makeup.

I’m somewhat of a Harry Potter geek who might have some denial issues about Harry & Ginny, but you live and let go (or, you try to). I hope you love this tutorial, I’m now going to move on to the full list of products used:


  • Lorac Pro Palette – Cabernet, Burlap, Goji, Tangerine (All for crease-work)
  • Urban Decay Moondust Eyeshadow – Element
  • Kat Von D Trooper liner
  • Kiss Lashes So Wispy 02
  • Burberry Eye Definer
  • Charlotte Tilbury Legendary Lashes Mascara



  • Koh Gen Do foundation
  • Maybelline Instant Age Rewind concealer
  • Rimmel Match Perfection Translucent Powder
  • Hourglass Ambient Lighting Bronzer
  • Gucci Cherry Love blush
  • Becca Champagne Pop Highlighter


Damned by Kat Von D


Thank you for reading!


Are you a makeup noob? Grab yourself a cuppa and watch this easy-peezy Selena Gomez Revival Tour makeup tutorial. Four eye-shadows, one winged liner and a pair of dramatic lashes later, it’s a red-carpet ready look. It’s really one of the simplest makeup looks out there, so go on and give it a whirl.

I’d love for you guys to tell me what you want to see next, write them in the comments below 😀



Do you believe that everything happens for a reason?

I do. I love those little mysteries, that moment when everything makes sense and life comes to a full circle. I’ll never be exhausted of the surprises that put a smile to your face and moments that result from absolute serendipity of the universe. Continue reading IZMIR


I’m an ice-cream lover with a knack for cooking sans ice cream maker. So on my quest to make a simple, yet decadent ice cream at home, I started searching for recipes. All revolved around the principle of condensed milk and whipped cream, the rest is really up-to you! Ahh, finally a ray of sunshine (with a chance of ice cream, of course). Continue reading SIMPLE ICE CREAM RECIPE


I love a good old haul! I’ve recently ventured into beauty products that have a holistic touch and after rummaging through the Cult Beauty site, I found a few things that I had to have! After waiting on my door for 2 days, I received the package, excitedly I wanted to do my first beauty video. Cult Beauty also sent me their goody bag with the order, which has SO MANY beautiful products! Watch my haul now: Continue reading CULT BEAUTY HAUL